Advantage and disadvantage of globalization Essay

Innovation ideas, which are suitable to accommodate changeable customers preferences. With the development of technology, customers preferences are always updated due to planetary entropy transmit. Global Managers are capable to create more inventive products to move on and expand global markets. 2. Localization, which suffer avoid cultural conflict amongst local customers and global company, avoid future failure of investment of subordinate word of local company. Global managers must consider customizing products to comply with local theme traits and policies.On-time follow-up, which is necessary to find and solve customers problems, renovate and meet their requirements, to update and purify the level of global marketing. Global managers are responsible for timely feedback to customizing products. commercialise segment, which is flexible for global manages to make contrastiveial marketing strategy for various products in different markets. Some products with lower price and grittyer absolute frequency usage can be change standardization strategy, which some products with high price and lower frequency usage can be adapted customization strategy.High manufacturing costs. In order to adapt different customers preferences in different markets, global companies must put their products into different manufacturing process, or different interrogation system, or different package operation, etc. so that the products can be customized to sale in the global market. Unavoidable national barriers. Almost each country set national trade barriers or policies to protect local companies business.And some of countries have their own cultural and religious, own living habits, global companies are difficult to enter inside without any risks or discourages. trim market researches. Global companies have to contribute themselves into lots of market surveys and researches, because it can influence decisions among subsidiary market. However, without local questionn aires or face meeting, data gather in and calculation, case study and comparison, etc. , global managers cannot finalize a sore investment program carelessly.