Albert Heijn-History

Albert Heijn 1602 (Barneveld) History Context Albert Heijn is a heavy(a) supermarket drawing string which emerged from a sm every grocery store that once stood in Oostzaan. The 21-years gray-haired Albert Heijn took over the store from his father in 1887. The young Albert Heijn quickly began to dramatize the store towards other places. Albert also started to sell his self-made cookies and self-burned coffee (Albert Heijn, 2013). at one time Albert Heijn is one of the largest supermarket chain in the Netherlands. Quality and customers are of great immensity within the formula of Albert Heijn.For this reason all subsidiaries have to have the identical style. In the small village of Barneveld there is also an Albert Heijn. This Albert Heijn was managed by Mr G. Aartsen for a good deal than 15 years. Albert Heijn Barneveld did non experience quite a lot of qualifys. The exclusively changes where changes of assortment and a small expansion of the shop. Trigger The management of Albert Heijn demands that every supermarket omnibus is managing for a maximum period of 4 years. This is due the occurrence that a manager could turn into a friend when staying too great on the same position.Another reason is the emerging of business blindness. To prevent this from happening, all managers (except for the franchise shops) have to switch places once in a while. For manikin the manager of Utrecht goes to Amsterdam after 4 years, the manager of Amsterdam goes to Groningen and so on. Philosophy The manager of Albert Heijn Barneveld was like a father to all the personnel department. Mr Aartsen was lots called papa Aartsen (daddy Aartsen). Mr Aartsen was not conscionable the manager who commands the personnel.He was a kind poke fun who often smoked in his office (while this was not allowed), he just had his own rules and it utilisationed. When there was a lot of pressure on the personnel he forever helped them. For example, during Christmas time he helped sto cking the shelves. Mr Aartsen also had a faithful relationship with the customers. Change idea Diagnosis Albert Heijn Barneveld had the same manager for 18 years. For this reason the supply decided to make some changes. Mr G. Aartsen had to go. This was a massive shock for the regular customers and the personnel. Change of strategyThe change of strategy was decided, there were no discussions possible. Mr Aartsen protested towards the provide, but their decision was final. Albert Heijn had accepted the fact that Mr Aartsen was the manager for a lifelong period than 4 years for a long time. However it was time for change. The headquarters wants all the shops to be the same, as well in lay erupt as in the way of managing. Intervention plan The headquarters of Albert Heijn did not in truth had an intervention plan. They made up the rules and were the boss of Albert Heijn, so Barneveld had to listen.Albert Heijn did replace Mr Aartsen, however, the headquarters were much more open about where Mr Aartsen should manage after Barneveld. This decision was made together with Mr Aartsen. The other intervention plan that the headquarters had, was the instruction execution of two managers in Barneveld. This way Barneveld was managed better and with good efforts. Sadly enough, things were not any more than they were. Interventions 1 With the help of the two new managers the mark was trying to introduce a new way of thinking.However this did not work quite well. After a few weeks the headquarters decided that Barneveld had to do it with one manager again. This time the dissatisfaction was even bigger. Interventions 2 When it turned out that Barneveld did not run as well anymore as it did, the headquarters tried to bring old personnel back. An old assistant manager came back from another subsidiary. This happened to work out. The headquarters decided that Barneveld had to steer itself again. The close step was giving personnel promotions.This way, people who worked for Mr Aartsen were able to get more influence and help each other to get over the situation. Results of change move The change process for Mr Aartsen has led to overwrought, unfortunately the changes were too big for him. For Barneveld the changes were positive as well as negative (see table 1). affirmatory changes Negative changes Albert Heijn made Barneveld a real Albert Heijn. Barneveld had struggled with the changing process, however at present Barneveld was now a real Albert Heijn like all the other subsidiaries. Albert Heijn Barneveld always was a neighbourhood supermarket, now it was one of those mass city supermarkets. The changes caused the dissatisfaction of the about customers. Table 1, Positive and negative changes Albert Heijn Barneveld Conclusion Albert Heijn headquarters did not much effort steering the change process. Due to the lack of comprehending, the change process took a lot of time. At the end, Albert Heijn headquarters succeeded in making Barneveld a re al Albert Heijn. However, the headquarters did not research whether the customers wanted this change or not.